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Our claim to fame?

The original candles with attitude™

When it came to funny candles, literally nothing existed in the market when founder, Ida, first started stirring up sassy scents in her tiny LA apartment in 2016. Now, everywhere you look, there’s some kind of snarky candle–from big box stores to online retailers–everybody has made their take on the idea. But nobody else can say they were the first. 😏

Our Bestsellers
images of candle making
as seen in Vogue, Buzzfeed, Popsugar, Forbes, Shoutout LA

The tales and timeline of bringing Evil Queen to life

2013

The earliest concept of “Evil Queen”. During founder, Ida’s time at FDIM, she had a class where she had to come up with a business branding concept, and Evil Queen was born.

2018-2019

A few more warehouse moves, a few more employees, and a lot more candles! We started our subscription box and have been committed to creating new candles monthly since.

2021

Evil Queen hits the road and moves across the country to Traverse City, Michigan (Ida's home state!) Nestled in our warehouse amongst the trees, EQ is as committed as ever to providing the best smelling candles (with the sassiest names).

2016

With a business name already in hand, the idea of crafting sassy, funny candles came to Ida. Having never made a candle before, lots of research was done, and the earliest version of Evil Queen candles were hand-poured (just like they are still!) in her tiny kitchen in LA.

2020

The pandemic threw us for a loop with state mandated closures and supply chain struggles, but we persevered.

2023

Evil Queen opens its first retail store, located in downtown Traverse City! Check out our visit us page to get a sneak peek of our store and book your very own candle making class.

Photo of Evil Queen Founder, Ida-Sofia

The "queen" behind the team

Meet our founder, Ida-Sofia.

“I started Evil Queen nearly ten years ago with one goal: make candles fun. when people think of EQ I hope they think of a fun, exciting brand with a business owner who cares about her customers.”

Shop Ida's Faves

the royal squad

Meet the team of do-ers that makes the Evil Queen world spin round.

Liz

Warehouse Manager

"The Warehouse Bitch"

Lidia

Candle Maker / Retail

"Lid Monster"

Leena

Candle Maker

"Mom" / "Mamacita"

Mika

Shipping

"Dad" / "Major Mika" / "Cardboard King"

Molly

Retail Store Manager

"The Manifester"

Raime

Email Marketing + web

“the photoshop wizard”

shop in store or online

in the heart of downtown Traverse City

visit the evil queen storefront

Come smell and shop our full collection of scents irl, catch special edition in-store only candles, explore our curated collection of retail treasures (all of which are hand-picked by Ida, herself), or book a candle-making class for you and your crew. All in the heart of Traverse City, Michigan.

The Retail Store
as seen in Vogue, Buzzfeed, Popsugar, Forbes, Shoutout LA

Our claim to fame?

The original candles with attitude™

images of candle making

When it came to funny candles, literally nothing existed in the market when founder, Ida, first started stirring up sassy scents in her tiny LA apartment in 2016. Now, everywhere you look, there’s some kind of snarky candle–from big box stores to online retailers–everybody has made their take on the idea. But nobody else can say they were the first. 😏

a decade later, all of our candles are still hand-poured with love (and sass) by our small team

Our Bestsellers

The "queen" behind the team

Photo of Evil Queen Founder, Ida-Sofia

Meet our founder, Ida-Sofia.

“I started Evil Queen nearly ten years ago with one goal: make candles fun. when people think of EQ I hope they think of a fun, exciting brand with a business owner who cares about her customers.”

Shop Ida's Faves

the royal squad

Meet the team of do-ers that makes the Evil Queen world spin round.

Liz

Warehouse Manager

"The Warehouse Bitch"

Lidia

Candle Maker / Retail

"Lid Monster"

Leena

Candle Maker

"Mom" / "Mamacita"

Mika

Shipping

"Dad" / "Major Mika" / "Cardboard King"

Molly

Retail Store Manager

"The Manifester"

Raime

Email Marketing + web

“the photoshop wizard”

The tales and timeline of bringing Evil Queen to life

2013

The earliest concept of “Evil Queen”. During founder, Ida’s time at FDIM, she had a class where she had to come up with a business branding concept, and Evil Queen was born.

2016

With a business name already in hand, the idea of crafting sassy, funny candles came to Ida. Having never made a candle before, lots of research was done, and the earliest version of Evil Queen candles were hand-poured (just like they are still!) in her tiny kitchen in LA.

2018-2019

A few more warehouse moves, a few more employees, and a lot more candles! We started our subscription box and have been committed to creating new candles monthly since.

2020

The pandemic threw us for a loop with state mandated closures and supply chain struggles, but we persevered.

2021

Evil Queen hits the road and moves across the country to Traverse City, Michigan (Ida's home state!) Nestled in our warehouse amongst the trees, EQ is as committed as ever to providing the best smelling candles (with the sassiest names).

2023

Evil Queen opens its first retail store, located in downtown Traverse City! Check out our visit us page to get a sneak peek of our store and book your very own candle making class.

shop in store or online

in the heart of downtown Traverse City

visit the evil queen storefront

Come smell and shop our full collection of scents irl, catch special edition in-store only candles, explore our curated collection of retail treasures (all of which are hand-picked by Ida, herself), or book a candle-making class for you and your crew. All in the heart of Traverse City, Michigan.

The Retail Store
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