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our story
our story
2016
Evil Queen was born in a tiny apartment kitchen in Los Angeles, California. I had never made a candle before, so I had a lot of work to do!
2017
Evil Queen moves into its first official warehouse space and hires its first full time employee!
2018-2019
A few more warehouse moves, a few more employees, and a lot more candles! We started our subscription box and have been committed to creating new candles monthly since.
2020
The pandemic threw us for a loop with state mandated closures and supply chain struggles, but we persevered.
2021
Evil Queen hits the road and moves across the country to Traverse City, Michigan (my home state!) Nestled in our warehouse amongst the trees, EQ is as committed as ever to providing the best smelling candles (with the sassiest names).
2023
Evil Queen opens its first retail store, located in downtown Traverse City! Check out the "visit" section of our website to check out our store and book your very own candle making class.
Evil Queen started in my tiny apartment kitchen in Los Angeles, California in 2016. Had I ever made a candle before having the idea to make sassy candles? Absolutely not. But I was determined to figure it out and bring some more laughter into the world.
Fast forward to today, 4 warehouses, a cross country move, and a handful of employees later, we’re still bringing fun into homes with our sassy candles with attitude. We’re still making and hand labeling these with all of the same love I put into these candles back when I made them in my kitchen. I’m so grateful that you’re here. I hope you find your new favorite candle and I hope it brings some joy and smiles into your life. PS. Come see me at our brand new retail store, located in downtown Traverse City, MI!
Evil Queen started in my tiny apartment kitchen in Los Angeles, California in 2016. Had I ever made a candle before having the idea to make sassy candles? Absolutely not. But I was determined to figure it out and bring some more laughter into the world.
Fast forward to today, 4 warehouses, a cross country move, and a handful of employees later, we’re still bringing fun into homes with our sassy candles with attitude. We’re still making and hand labeling these with all of the same love I put into these candles back when I made them in my kitchen. I’m so grateful that you’re here. I hope you find your new favorite candle and I hope it brings some joy and smiles into your life. PS. Come see me at our brand new retail store, located in downtown Traverse City, MI!
the team
the humans behind evil queen
Ida
Founder and CEO
One of my favorite parts about Evil Queen (besides getting to work with my incredible team!) is coming up with the new scents and label designs. The process of creating is so soothing to me, and I’m overjoyed when you all are able to connect with the candles.
Liz
Manager
My favorite candle is Exhale the Bullshit or anything with tobacco oud in it. My favorite part of the job is learning about the candle making process and making something that so many people find joy in. I love being a part of a quirky, funny team where everyone can be themselves, and doing something for a job that truly is fun!
Emma
Retail Store
My favorite part of the job is working in a safe and supportive environment. I never dread coming to work and always leave happy :) My favorite candle is Bat Shit Crazy.
Raime
Graphic Design Expert
I'm proud to say I've been working with Ida on Evil Queen since the very beginning! I've happily worn many hats through the years–customer service, ordering, wholesale management, packaging, web design, marketing, etc. These days you'll find me poppin' in your inbox with some cutie candle pics and sassy sayings a few times every month. My favorite EQ scents are anything earthy, manly, or vanilla-y. If I *had* to choose, I'd say Stolen Hoodie or Old Soul (hllo, Egyptian Amber 🔥). But the classic Basic Candle (RIP) will always have a special place in my heart (and an unburned double wick on my shelf...)
Lidia
Candle Production & Retail Store
Leena (Ida's Mom)
Candle Production
Molly
Retail Store Manager
I adore my job and working for/with other strong like minded women that allow me to be creative. I love teaching classes and meeting new people and seeing their scent combos. What’s better than non toxic amazing smelling products and a woman owned business?! My favorite candle is Manifest That Shit.
the team
the humans behind evil queen
Ida
Founder and CEO
One of my favorite parts about Evil Queen (besides getting to work with my incredible team!) is coming up with the new scents and label designs. The process of creating is so soothing to me, and I’m overjoyed when you all are able to connect with the candles.
Liz
Manager
My favorite candle is Exhale the Bullshit or anything with tobacco oud in it. My favorite part of the job is learning about the candle making process and making something that so many people find joy in. I love being a part of a quirky, funny team where everyone can be themselves, and doing something for a job that truly is fun!
Emma
Retail Store
My favorite part of the job is working in a safe and supportive environment. I never dread coming to work and always leave happy :) My favorite candle is Bat Shit Crazy.
Raime
Graphic Design Expert
I'm proud to say I've been working with Ida on Evil Queen since the very beginning! I've happily worn many hats through the years–customer service, ordering, wholesale management, packaging, web design, marketing, etc. These days you'll find me poppin' in your inbox with some cutie candle pics and sassy sayings a few times every month. My favorite EQ scents are anything earthy, manly, or vanilla-y. If I *had* to choose, I'd say Stolen Hoodie or Old Soul (hllo, Egyptian Amber 🔥). But the classic Basic Candle (RIP) will always have a special place in my heart (and an unburned double wick on my shelf...)
Lidia
Candle Production & Retail Store
Leena (Ida's Mom)
Candle Production
Molly
Retail Store Manager
I adore my job and working for/with other strong like minded women that allow me to be creative. I love teaching classes and meeting new people and seeing their scent combos. What’s better than non toxic amazing smelling products and a woman owned business?! My favorite candle is Manifest That Shit.
the warehouse
Evil Queen strives for perfection when it comes to quality and craftsmanship - it's something we work on at our warehouse every day! We make your candles with love and care and ship them out as efficiently and safely as possible. Our small but mighty team is dedicated to getting you all the candles your heart desires (and having some fun along the way!) Follow along with our shenanigans on Instagram or Tiktok for more behind the scenes footage of the EQ team and warehouse.
the warehouse
Evil Queen strives for perfection when it comes to quality and craftsmanship - it's something we work on at our warehouse every day! We make your candles with love and care and ship them out as efficiently and safely as possible. Our small but mighty team is dedicated to getting you all the candles your heart desires (and having some fun along the way!) Follow along with our shenanigans on Instagram or Tiktok for more behind the scenes footage of the EQ team and warehouse.
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